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Apple may buy fitness equipment maker Peloton

Peloton, which makes high-tech exercise bikes and treadmills, has lost a lot of value due to rumors of production cuts. According to CNBC, the company wanted to temporarily stop production of certain models of exercise equipment due to large inventories. The founder of Peloton has already denied this information. However, the company’s shares fell significantly. In just a day, the price fell from $31 to $24. Now the situation has improved a bit – the securities began to gradually grow in price. But all this does not help the company much.

According to The Information, Peloton’s problems began even earlier. The company is now losing money. However, everything can change if the manufacturer of the simulators is bought by some larger player. In this regard, Apple is an ideal candidate – the company has its Fitness + sports service, as well as the Apple Watch.

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After the latest exchange changes, Peloton is valued at $8-8.3 billion. By Apple standards, a very low price for a company that can help promote its services. If such a purchase takes place, then the iPhone maker could start selling Peloton trainers through the Apple Store and promoting them in its promotional materials.

In addition to the authors of The Information, some analysts shared a similar opinion. For example, employees of the investment company The Motley Fool, as well as journalists from Inc.

A source: MacRumors

Written by Shubham

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