Facebook is trying to attract as many content creators as possible to their platform. This time, the social network decided to offer authors a new tool for paid subscriptions. Notably, the latter allows you to bypass the 30% App Store commission.
Thanks to the new web platform, creators will be able to create special links to access paid content and accept payment for subscriptions through Facebook Pay. This solution will allow you not to pay a commission to Apple. Moreover, representatives of the social network promise not to take their percentage until 2023. After this date, the commission will still appear, but it will be lower than that of competitors.
Also, Facebook does not prohibit users from transferring money for subscriptions through Apple Pay.
It is worth noting that currently paid subscriptions for access to exclusive user-generated content do not work in all regions. They are only available in 27 countries. At the same time, to connect such an opportunity, bloggers and other content creators must meet certain requirements.
How Apple will react to such innovations from Facebook is still difficult to say. In fact, the social network operates in a gray area. Formally, it does not violate the ban on the introduction of alternative payment methods in the application for the purchase of digital goods. However, thanks to the new tool, users can still pay for a subscription bypassing the App Store.
In the past, similar moves have led to a massive litigation between Apple and Epic Games that ended not too long ago. The result of a long trial was some relaxation in the policies of the App Store. But Apple still doesn’t allow alternative payment methods to be added to apps.
A source: Engadget